About Us

Our Vision

The People’s Insurance Cooperative was founded on the belief that Canadians deserve an insurance system that works for them — one that is transparent, affordable, and reinvests in our economy. We envision a future where Canadians have control over their financial well-being and where profits from essential services stay in Canada, benefiting our communities and businesses.

Our Mission

Our mission is to build a sustainable, Canadian-owned cooperative that offers affordable auto insurance while keeping wealth within the country. We aim to disrupt the traditional insurance model, where profits often leave our economy, by creating a new system that supports local businesses, creates jobs, and strengthens our national economy.

At the People’s Insurance Cooperative, we are not just offering insurance — we are creating a movement toward a more self-sufficient, fair, and prosperous Canada. Through collective action, we can build a stronger future for all Canadians.

What We Stand For

1. Affordability: We believe in providing competitive and fair insurance rates that help reduce the financial burden on Canadian drivers.
2. Transparency: We operate with full transparency. No hidden fees, no confusing jargon — just straightforward, understandable insurance for everyone.
3. Local Impact: By supporting Canadian-owned businesses and creating jobs, our cooperative ensures that the money spent on insurance stays in our economy, reinvesting in communities across the country.
4. Sustainability: We are committed to building a long-term, sustainable insurance system that not only benefits today’s Canadians but future generations as well.
5. Cooperative Ownership: As a cooperative, every member has a stake in the company. The more we grow, the more everyone benefits. Our success is directly tied to the success of our members.

Our Approach

The People’s Insurance Cooperative is a grassroots initiative driven by the collective efforts of Canadians who want to change the status quo. By crowdfunding initial capital through a $32 deposit for the first month’s auto insurance, we are creating a cooperative insurance company that will help reduce costs for Canadian drivers and create a new economic ecosystem within our country.

We are focused on building a system that ensures all profits remain within Canada, reinvested into the economy to support local jobs, create new businesses, and improve the quality of life for Canadians.

Why Now?

Canada’s economy has long been at the mercy of foreign-owned corporations. From multinational companies like Amazon and Uber to the current auto insurance giants, much of our wealth is flowing outside of our borders. It’s time for a change. By pooling our resources and building a Canadian-owned cooperative, we can keep that money here, where it belongs, and create a more self-sufficient economy.

Our Future

The People’s Insurance Cooperative is just the beginning. We have plans to expand into other critical services that Canadians rely on daily, such as transportation and other essential services, all while maintaining our focus on supporting Canadian businesses and creating jobs.

Together, we can build a more resilient, fair, and prosperous Canada — one that works for everyone, not just the few.

Join Us

Be a part of something bigger. Your participation in the People’s Insurance Cooperative is more than just securing affordable insurance — it’s about helping to shape the future of Canada’s economy. With your support, we can create a fairer, more sustainable system for all Canadians.

If you're ready to make a difference and join the movement, visit our sign up page to get started today.