Our Mission

Our Mission

At the People’s Insurance Cooperative, we believe that Canadians deserve a better, more sustainable solution for their auto insurance needs. Our mission is to provide an affordable, fair, and transparent insurance model that keeps profits within Canada. By creating a cooperative system owned and operated by Canadians, we aim to reinvest funds into Canadian businesses, create jobs, and contribute to the growth of our national economy.

Why a Cooperative Insurance Model?

For too long, foreign-owned corporations have controlled much of the Canadian insurance market, draining profits from our economy. We believe it's time to take control and keep that money circulating within our own communities. With a cooperative model, every member has a stake in the system — the more we grow, the more we all benefit.

By pooling resources and crowdfunding, we can create an insurance company that provides competitive rates while ensuring that funds are reinvested back into Canada to support Canadian jobs, businesses, and infrastructure. The People’s Insurance Cooperative offers a sustainable solution that benefits everyone.

How It Works

We are inviting drivers across Canada to contribute a one-time deposit of $32 to secure your first month of auto insurance. This deposit will help us fund the cooperative and begin creating a Canadian-owned insurance company that will challenge the current system.

Each member’s contribution helps build the capital needed to establish a reliable and affordable insurance system, while also helping us fund other Canadian businesses, like a homegrown ride-sharing service. This initiative is designed to keep wealth in Canada, support local communities, and offer Canadians a fairer and more transparent way to insure their vehicles.

Benefits of Joining

  • Affordable Premiums: Competitive rates designed to offer savings for all Canadians.
  • Local Impact: Profits stay in Canada, benefiting our economy and supporting Canadian businesses.
  • Fairness & Transparency: No hidden fees or complicated terms—just straightforward insurance.
  • Job Creation: Supporting Canadian companies and creating new job opportunities in various sectors.
  • Control & Ownership: As a cooperative, every member has a voice in the direction of the company and its growth.

The Future of Insurance

The People’s Insurance Cooperative is just the beginning. We have plans to expand into other essential services that Canadians rely on daily. By building a network of Canadian-owned companies, we can create a more self-sufficient, sustainable, and prosperous economy for everyone.

Join the Movement

Be part of something bigger. By contributing to the People’s Insurance Cooperative, you’re not just securing affordable auto insurance — you’re helping create a stronger, fairer Canadian economy. Together, we can make a difference.

Visit our sign up page to contribute your $32 deposit and join the People’s Insurance Cooperative today.